lean startup

How we support Lean Startup

As we work mostly for Startups we always align our work with the process they face in search of product-market fit. Lean Startup and Customer Development are common practices used by our clients. Our understanding of these practices make StarterSquad stand out against traditional digital agencies and software developers. We understand the process and rhythm… Read more →


How to find great Startup ideas?

I come across many people that want to start a business of their own, but have trouble finding the right startup idea. Although in some cases I suspect the phrase: “I am an entrepreneur waiting for a good idea to come along” actually means “I like the safety of my job, I have my mortgage,… Read more →

Startup Ideas

De-risking Your Startup in Five Steps

Entrepreneurship is all about risk. Building a startup is a risky exercise. But research has shown that most successful entrepreneurs are masters at analyzing and minimizing/avoiding risk. Just like investors, they view entrepreneurship not as a business of taking risks, but as one of mitigating and minimizing risk. From this perspective, we at StarterSquad developed an approach… Read more →

How to Kick-off a Startup Software Project?

This post was co-authored by Iwein Fuld, Founder of Capacitor, the workplace where companies develop their apps with the help of distributed teams. Software development is more about communication between humans than anything else. A successful delivery of a piece of software is, more than anything else, a sign that multiple people came to a… Read more →

StarterSquad Launchlab: building a virtual Startup Incubator

The big picture Last month, we kicked off the StarterSquad Launchlab as our laboratory for building internet startups. Up until then our remote development teams only worked for external customers building technological innovations. With cases like Vandebron and Zorgdomein we have proven our technical execution power. Our business model, which revolves around the sale of… Read more →

Golden Egg Check

Life in a Startup Incubator (part 1)

As of September this year, SwipeGuide, a StarterSquad project, entered the Pressure Cooker program at Startup Incubator Utrecht Inc in the Netherlands. SwipeGuide is a platform that enables you to create, share and use visual step-by-step instructions on mobile devices. You can check out www.swipeguide.co to learn more about the startup. In this blogpost, I… Read more →

Daan Assen with SwipeGuide at Utrecht Inc